METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR FACILITATING MARKETING BETWEEN BUSINESSES

摘要

A method, apparatus and computer program product are provided for facilitating a marketing interlock between businesses. Two or more businesses may enter into a co-marketing campaign in which a sponsoring entity funds an advertisement of a sponsored entity on a third party advertising system, such as a search engine. Marketing content of the sponsoring entity is inserted on the website of the sponsored entity. Traffic originating on the third party advertising system may therefore first be driven to the sponsored entity's website, and subsequently to the sponsoring entity's website, thereby achieving a mutually beneficial co-marketing relationship. Marketing relationships among complimentary businesses based on provided service and location may also be facilitated according to the methods provided.

主权项

1. A method for facilitating marketing of at least two entities, the method comprising:
receiving, from a sponsoring entity, a funding indication indicating an intent to fund a third party advertisement of a sponsored entity; receiving, from the sponsored entity, a marketing indication indicating an intent to place marketing content of the sponsoring entity on a website associated with the sponsored entity in exchange for the sponsoring entity funding the third party advertisement of the sponsored entity; and with a processor, and in response to the funding indication and marketing indication, causing the marketing content of the sponsoring entity to be displayed on the website associated with the sponsored entity.