METHOD, SYSTEM AND APPARATUS FOR EFFECTING TARGETED ACCESS TO ANONYMOUS USERS OF A NETWORK

摘要

A method, system, and apparatus for effecting targeted access to anonymous users of a network is provided. A second entity delineates parameters of an audience with heightened interest in an offering, and a first entity provides the second entity with access to an audience accordant with these parameters. Consumer data collected by a network connected appliance used by an appliance user is linked with an appliance user anonymous identifier, and communicated to the first entity. Using the parameters, the first entity analyzes the collected consumer data and aggregates the appliance user's anonymous identifier with anonymous identifiers of other appliance users, thereby generating an aggregate set of anonymous identifiers that point to members of the audience. This set is marked with an identification code that is communicated to the second entity that can be used by the second entity to gain access to the audience through the first entity.

主权项

1. A computer implemented method for effecting targeted access to anonymous users of a network, comprising:
communicating to a computer processor unit at a first entity consumer data resulting from a user's use of a network connected appliance, the consumer data being linked with an appliance user anonymous identifier, wherein processing by the computer processor unit comprises:
analyzing the consumer data by use of one or more delineated parameters, wherein said delineated parameters define an audience with heightened interest in an offering of a second entity;aggregating in accordance with the results of the analysis the appliance user's anonymous identifier with a set of appliance user anonymous identifiers linked with the consumer data of other appliance users, such that each appliance user anonymous identifier included in the aggregate set points to an appliance user whose collected consumer data corresponds to at least one delineated parameter in common with the collected consumer data of the other appliance users whose anonymous identifiers are included in the aggregate set, generating an aggregate set of anonymous identifiers, each anonymous identifier in the aggregate set pointing to a member of the audience, wherein said audience includes the appliance user;marking the aggregate set with an identification code;communicating the identification code from the first entity to the second entity; andproviding the second entity with access to the audience through the first entity by use of the aggregate set identification code.