METHODS AND APPARATUS TO DETERMINE AUDIENCE DUPLICATION IN CROSS-MEDIA CAMPAIGNS

摘要

A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks.

主权项

1. A method to determine audience duplication in cross-media campaigns, the method comprising:
determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience, the total television audience representative of audience members across a plurality of television networks, the internet publisher audience representative of audience members of one of a plurality of internet publishers, the first duplicated audience reach is indicative of joint audience members of both the total television audience and the internet publisher audience for the demographic group exposed to a media campaign via the plurality of television networks and via the one of the plurality of the internet publishers; determining a second duplicated audience reach between the total television audience and the internet publisher audience for the media campaign based on the first duplicated audience reach; and determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach, the television network audience representative of audience members exposed to the media campaign via one of the plurality of television networks.