Locally stored advertisements

摘要

The present invention is directed to a system and method for providing supplemental content during a broadcast. The supplemental content is provided by the operation of a interactive application resident on a receiver. The interactive application is initiated through a trigger that is received during a otherwise standard broadcast. The trigger includes an interactive prompt that is to be displayed during a particular portion of the broadcast. The prompt including a means for enabling receipt of a user input. The user input may be a request for further information.

主权项

1. A method of displaying interactive content, comprising:
receiving, at a receiver, an interactive application; storing the interactive application on a storage device associated with the receiver; receiving, at the receiver, a broadcast stream having a trigger including processor executable code for an interactive prompt, wherein the interactive application and the broadcast stream are received over a first communication path, the interactive application being received prior to the broadcast stream being received, and wherein the interactive application comprises supplemental content related to the broadcast content; displaying the interactive prompt by executing the processor executable code from the broadcast stream, the interactive prompt being displayed concurrently with broadcast content of the broadcast stream; determining whether a user has actuated the interactive prompt during the display of the interactive prompt; if the user has actuated the interactive prompt: in response to a user actuation of the interactive prompt, launching the interactive application; displaying the supplemental content related to the broadcast content of the interactive application, the supplemental content featuring an item that is also featured in the broadcast content, the supplemental content including a second user prompt that, when chosen, causes a declination of an offer for further information about the item, the supplemental content including a third user prompt that, when chosen, causes a message to be sent from the receiver via a second communication path requesting additional information regarding the supplemental content; if the user has not actuated the interactive prompt: determining if a portion of the broadcast associated with the interactive prompt has finished, and if said portion of the broadcast has finished, discontinuing the display of the interactive prompt; determining if an expiration date for the interactive application has been reached, the expiration date provided by an advertiser and specifying a time limit past which the supplemental content in the interactive application will not be displayed and if the expiration date has been reached, deleting the interactive application from the storage device.