Dynamically guided user reviews

摘要

Systems and associated processes for guiding users to provide more useful reviews are described. These systems and processes can provide guided reviews in certain embodiments by presenting questions to a user in the form of an interview. The questions can be relevant to the item being reviewed, and as such, may be specifically and dynamically selected based on the particular item under consideration. Many other criteria may be used to select the types of questions presented to users, examples of which will be described below. Presenting review questions to users can have the effect of reducing or eliminating the “blank page” effect of having to write a review from scratch, with no guidance. Accordingly, review questions can potentially elicit more thorough and useful feedback than existing review systems in some embodiments.

主权项

1. A system for performing guided reviews of items, the system comprising:
a catalog system comprising an interactive catalog of items, the interactive catalog comprising data representing characteristics of the items and item detail pages associated with the items, the catalog system configured to present the item detail pages to users in response to user requests for access to the items; a rating component configured to output a rating user interface configured to enable users to rate the items in the interactive catalog; and a guided review component comprising computer hardware, the guided review component configured to perform at least the following in response to a user rating one of the items in the interactive catalog:
select a tailored review question to present to the user, said selection comprising:
a determination of whether a first browse node category associated with the item in the interactive catalog has a corresponding review question;in response to the determination that the first browse node category does not have a corresponding review question, traversing one or more additional browse node categories associated with the item until an available review question is found for selection;output the tailored review question for presentation to the user, to thereby guide the user's review of the item;receive an answer to the tailored review question from the user, andstore the answer in association with the item in physical computer storage for subsequent display as at least part of a review of the item on an item detail page of the item.