发明名称 |
TARGETING ADVERTISEMENTS TO CUSTOMIZED GROUPS USERS OF AN ONLINE SYSTEM |
摘要 |
<p>An online system enables developers of third-party applications to specify online system users to receive advertisements. The online system generates and sends a user-specific identifier for online system users that use a third-party application when an advertiser associated with the third-party application requests a user-specific identifier from the online system. For example, the online system retrieves user identifying information associated with a client device identifier provided by an advertiser and generates a user identifier by encrypting the retrieved user identifying information. The advertiser may include one or more user-specific identifiers in an advertisement request sent to an online system to present an advertisement in the advertisement request to online system users corresponding to the user-specific identifiers. The online system determines whether to present the advertisement to users based in part on whether users correspond to user-specific identifiers included in the advertisement request.</p> |
申请公布号 |
WO2015042310(A1) |
申请公布日期 |
2015.03.26 |
申请号 |
WO2014US56387 |
申请日期 |
2014.09.18 |
申请人 |
FACEBOOK, INC. |
发明人 |
SCHECTER, GREG;GOLUB, BENJAMIN;FEDOROV, VLADIMIR;SOBEL, JASON, SCOTT |
分类号 |
G06Q30/02;G06Q50/10 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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