Retail Deployment Model

摘要

A method of determining and optimizing the location of a new insurance agency is disclosed to increase market penetration of underrepresented markets. The method comprises the use of a scoring algorithm to rank various geographic regions or related zip codes. The scoring algorithm may be implemented by a location modeling system based on variables selected by a user.

主权项

1. A method of determining an insurance agency location, the method comprising:
(a) receiving at least two zip codes to be evaluated for placement of the insurance agency location; (b) receiving at least one modeling factor to be utilized in the determination of the insurance agency location; (c) calculating a final score for each of the at least two zip codes; and (d) comparing the final scores for each of the at least two zip codes.