| 摘要 |
<p>A system for managing customer engagements of a client comprises: an event tracker 102 configured to track at least one of transactional data 110 and customer profile data 112 of a plurality of customers of the client and a customizable rule engine 104 configured to dynamically generate one or more customized rules 124 using parameters associated with at least one of the transactional data and the customer profile data. The system also includes a customer event management module 106 coupled to the event tracker and to the customizable rule engine, wherein the customer event management module is configured to analyze the transactional data and the customer profile data for each customer to select one or more applicable rules and to apply the selected rules to generate one or more customized offers 130, 132 for the respective customer. The system further includes a customer engagement module 108 configured to execute instructions for transmitting the one or more customized offers to the respective customer by conventional communication means such as mobile phone 136, email 138 or social media sites 140.</p> |
