System and method for variant content management

摘要

A machine implemented method and system for managing variation and customization of content or touchpoints for customer communications management. The touchpoint has a plurality of message zones able to receive messages from variants. Variants are selected from a database by a variant selector operating on a document composition server. The variants are selected based on selector data. The messages of the selected variant are placed into the message zones of the touchpoint and rendered for distribution to customer devices. When a variant at a higher level in the hierarchy is edited by the content creator, the system automatically updates dependent variants.