DELIVERY OF TARGETED MEDIA CONTENT

摘要

Technology for receiving targeted media content is disclosed. A user equipment (UE) can receive a first metadata including group information for files corresponding to targeted media content and media presentation description (MPD) information associated with the files, wherein each file the group information is associated with a group identification (ID) element. A second metadata can be received in a user service description (USD) that includes MPD information for streaming media content. A user profile can be identified that includes group ID elements associated with a user. Targeted MPD information for selected targeted media content having the group ID element that is included in the user profile can be inserted into the MPD information for the streaming media content to generate a merged MPD. The selected targeted media content and the streaming media content can be received according to the merged MPD for playback at the UE.

主权项

1. A user equipment (UE) including a multimedia broadcast multicast service (MBMS) client operable to receive targeted media content, the UE having circuitry configured to:
receive a first metadata from a server via MBMS, the first metadata including group information for one or more files or sessions corresponding to targeted media content and media presentation description (MPD) information associated with the files or sessions, wherein each file and session in the group information is associated with a group identification (ID) element contained in the group information; receive a second metadata in a user service description (USD) via MBMS that includes MPD information for streaming media content; identify a user profile associated with a user of the UE, wherein the user profile includes group ID elements associated with the user; select targeted media content corresponding to a file or session having a group ID element that is included in the user profile; insert targeted MPD information for the selected targeted media content having the group ID element that is included in the user profile into the MPD information for the streaming media content to generate a merged MPD; receive the selected targeted media content via the MBMS client according to the merged MPD; receive the streaming media content via the MBMS client according to the merged MPD; and perform playback at the UE using the selected targeted media content and the streaming media content.