| 摘要 |
Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser. |
| 主权项 |
1. A computer-implemented method comprising:
receiving, by a computer, a user query from a web browser of a user device; determining, by the computer, a visible area of a user interface of the web browser based on one or more of a height of the web browser user interface, a width of the web browser user interface, a point of origin for a corner of the web browser user interface, a status of the web browser, or an indication as to a visibility of the web browser user interface; determining, by the computer, a preliminary number of media content slots based on the determined visible area of the web browser user interface; determining, by the computer, an actual number of media content slots available based on the preliminary number of media content slots and at least one of: a user preference, a history of user interaction with advertisements, or a popularity of the user query; and transmitting, by the computer, to the user device a number of media content items for display on the web browser based on the determined actual number of media content slots available. |
