CUSTOMER RELATIONSHIP ACCOUNT AUGMENTATION BASED ON WIRELESS DETECTION OF MOBILE DEVICES, WITH PERSONALIZED MESSAGING

摘要

A customer relationship system includes a local computing system located on-premises of a public accommodation and a remote computing system that communicates with the local computing system. The local computing system includes or interfaces with a wireless access point that provides a wireless communications network to the public accommodation. The local computing system validates that a target wireless communication device associated with a target MAC address or hardware identifier of the one or more identified MAC addresses or hardware identifiers is present at the public accommodation by matching an on-premises characteristic of the detected beacon frames transmitted by wireless communication devices. The remote computing system augments a visit counter based upon a message received from the local computing system, and transmits a personalized message to the wireless communication device in which the personalized message is programmatically modified based upon a value of the visit counter.

主权项

1. A method performed by a computing system, the method comprising:
at a local computing system located at and serving a premises of a public accommodation:
receiving via a wireless access point device, one or more wireless beacon frames transmitted by a wireless communication device, the one or more wireless beacon frames containing an identifier of the wireless communication device,extracting the identifier of the wireless communication device from the one or more wireless beacon frames,applying a rule set to one or more attributes of the one or more wireless beacon frames to, upon satisfaction of one or more rules of the rule set, determine that a user of a user account associated with the wireless communication device has visited a premises of a public accommodation served by the wireless access point device,the one or more attributes including:
signal strength of the one or more wireless beacon frames, and/orquantity of the one or more wireless beacon frames received within a time period,the one or more rules of the rule set being satisfied if:
the signal strength attains or exceeds a first signal strength threshold,the signal strength attains or exceeds a second signal strength threshold for at least a first threshold time period,the signal strength is substantially constant for at least a second threshold time period, and/orthe quantity of the one or more wireless beacon frames received within the time period attains or exceeds a threshold quantity of beacon frames,upon determining that the user of the user account associated with the wireless communication device has visited the premises, initiating transmission of one or more reporting messages directed to a remote server system via a communications network, the one or more reporting messages indicating the user account associated with the wireless communication device; and at the remote server system:
maintaining a visit counter associated with the user account in a database system to provide a user-specific value of a quantity of visits by the user,receiving the one or more reporting messages,augmenting the visit counter associated with the user account indicated by the one or more reporting messages received from the to obtain an updated visit counter that reflects that the user of the user account has visited the premises, andinitiating transmission of one or more personalized messages directed to a contact address associated with the user account, the one or more personalized messages containing personalized information that is based, at least in part, on the updated visit counter.