DYNAMIC BINDING OF LIVE VIDEO CONTENT

摘要

A method of dynamically binding supplemental content (686) to live video content (300) includes receiving the live video content at a device (130) and identifying a description of the live video content (1110; 1120). The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about one or more products or services related to the live video content (1130). The method further includes dynamically binding the supplemental content to the live video content and positioning the supplemental content in association with the live video content using a supplemental interactive display (1140).