SYSTEMS AND METHODS FOR MANAGING CUSTOMER ENGAGEMENTS

摘要

A system for managing customer engagements of a client is provided. The system includes an event tracker configured to track at least one of transactional data and customer profile data of a plurality of customers of the client and a customizable rule engine configured to dynamically generate one or more customized rules using parameters associated with at least one of the transactional data and the customer profile data. The system also includes a customer event management module coupled to the event tracker and to the customizable rule engine, wherein the customer event management module is configured to analyze the transactional data and the d customer profile data for each customer to select one or more applicable rules and to apply the selected rules to generate one or more customized offers for the respective customer. The system further includes a customer engagement module configured to execute instructions for transmitting the one or more customized offers to the respective customer.

主权项

1. A system for managing customer engagements of a client, comprising:
an event tracker configured to track at least one of transactional data and customer profile data of a plurality of customers of the client; a customizable rule engine configured to dynamically generate one or more customized rules using parameters associated with at least one of the transactional data and the customer profile data; a customer event management module coupled to the event tracker and to the customizable rule engine, wherein the customer event management module is configured to analyze the transactional data and the customer profile data for each customer to select one or more applicable rules and to apply the selected rules to generate one or more customized offers for the respective customer; and a customer engagement module configured to execute instructions for transmitting the one or more customized offers to the respective customer.