METHODS AND APPARATUS FOR PROVIDING SUPPLEMENTAL CONTENT IN COMMUNICATIONS SHARING A WEBPAGE

摘要

An apparatus and methods are provided for personalizing messages that are sent to a recipient when a user of a website wishes to “share” a particular webpage or content thereof with the recipient. The apparatus and methods, which are founded on non-transitory computer readable media, involve using information available about the recipient as well as information about a product or service displayed on the webpage to identify supplemental content to include in the message to the recipient regarding the shared webpage. The recipient's prior browsing and purchasing histories with the website, as well as the purchasing tendencies of other customers, may be particularly helpful in identifying relevant supplemental content.

主权项

1. A non-transitory computer readable media having stored thereon instructions which, when executed by a computer, perform steps comprising:
providing a webpage of a website, the webpage having content and a selectable share indicator, wherein an identifier is associated with the content of the webpage; prompting a user of the webpage to enter at least one of identifying information for a recipient or an identity of a social network in response to the share indicator being selected; collecting and providing to a recommendation engine the identifier associated with the content of the webpage and information about at least one of the recipient or the social network, wherein information about the recipient includes personal information for the recipient; executing the recommendation engine on a processor to identify supplemental content; and sending a message to at least one of the recipient or the social network that includes at least a portion of the content of the webpage and the supplemental content identified by the recommendation engine.