ASSISTING BUYING DECISIONS USING CUSTOMER BEHAVIOR ANALYSIS

摘要

A method, system, and computer program product for assisting buying decisions using customer behavior analysis are provided in the illustrative embodiments. Product information comprising a set of product attributes is received about a grouping of products. Customer behavior information about a behavior of a customer is received from which a set of customer buying behavior factors is extracted. A customer buying behavior factor comprises an inferred preference of the customer for buying a product from the grouping of products. A weight is assigned to a customer buying behavior factor. A set of weighted customer buying behavior factors is mapped to a subset of the product attributes. At least one product is selected from the grouping of products such that the at least one product includes a subset of product attributes, and an overall weighted score of the at least one product exceeds a threshold.

主权项

1. A method for assisting buying decisions using customer behavior analysis, the method comprising:
receiving, forming product information, information about a grouping of products, wherein the product information comprises a set of product attributes; receiving, forming customer behavior information, information about a behavior of a customer; extracting, using a processor and a memory, from the customer behavior information, a set of customer buying behavior factors, wherein a customer buying behavior factor in the set of customer buying behavior factors comprises an inferred preference of the customer for buying a product from the grouping of products; assigning, a weight to a customer buying behavior factor in the set of customer buying behavior factors, wherein the weight is a member of a set of weights corresponding to the set of customer buying behavior factors, forming a set of weighted customer buying behavior factors; mapping the set of weighted customer buying behavior factors to a subset of the product attributes; and selecting at least one product from the grouping of products such that the at least one product includes a subset of product attributes, and wherein an overall weighted score of the at least one product exceeds a threshold.