Personalization based upon social value in online media

摘要

Embodiments are directed towards personalizing content to be provided to a user. A recommendation score may be determined for a piece of content for a user. The recommendation score may be based on a combination of an intrinsic value and/or a social value of the content to the user. The social value may be calculated based on a combination of an individual social value for each of the user's friends, which may be determined based on the combination of a social weight, an interest probability, and a recommendation score for the friend. Online personalization of content for a user may provide the user with the tools to be a valuable, appreciated member of the user's social network. By employing embodiments, as described herein, content may be determined and provided to a user, which may help the user gain the attention of their social circles.

主权项

1. A method for managing a plurality of content for display to a user, wherein at least one network computer enables actions to be performed, comprising:
identifying at least one social network associated with the user; and for each of the at least one social network, determining a recommendation score for each of a plurality of content for the user, wherein the recommendation score for a content is based on at least a combination of individual recommendation scores for the content for each friend in an identified social network, wherein the individual recommendation score is recursively determined to a predetermined degree of separation from the user in the identified social network; and providing a subset of the plurality of content to the user based on the recommendation score of each of the plurality of content for each of the at least one social network.