Method and apparatus for interacting with a set-top box using widgets

摘要

An approach is provided for enabling direct user interaction with specific items of content as presented by a content delivery system. Content is presented via a set-top box concurrently with a widget, indicating one or more items specified in content. User input relating to selection of one of the items is received. An interactive platform, in response to the input, generates a request specifying the selected item for purchase.

主权项

1. A method comprising:
presenting at a graphical user interface broadcast content, via a set-top box, concurrently with a widget, via the set-top box, indicating one or more items specified in the content; initiating a rotation of a screenshot within the broadcast content to present one or more other items on the graphical user interface; receiving user input relating to selection of one of the other items; generating, in response to the user input, a request for purchase information regarding the selected item; transmitting the request to an interactive platform configured to present an interactive virtual environment along with the content in response to the request for purchase information regarding the selected item, wherein the presentation of the interactive virtual environment and the content comprises presenting an image of the selected item in the graphical user interface, wherein the virtual environment is executable in real-time in connection with the content; alternating the presentation to a panoramic view setting to include one or more additional items on the graphical user interface; and presenting on the graphical user interface an avatar of the user applied with the image of the selected item, wherein the avatar resembles physical characteristics of the user.