Using location information in electronic commerce

摘要

When a request to purchase an item using an account of a user is received, a geographic location of a user device when the request was made is determined, the user device used to make the request. If the location from where the request was made is an unexpected location of the user, a determination is made as to the likelihood of the user being at the determined location. The likelihood of the user being at determined location is determined based on social networking information of the user. The purchase request is processed based on the determined likelihood of the user being at the determined location. The feature of checking the location of where a purchase request is made from can be enabled or disabled by the user.

主权项

1. A computer-implemented method for conducting a purchase transaction, comprising:
receiving, using one or more computing devices, a request to purchase an item using a user device associated with an account of a user; determining, using the one or more computing devices, a geographic location of the user device when the request to purchase was made; determining, using the one or more computing devices, whether the location of the user device when the request was made is an unexpected location of the user; responsive, using the one or more computing devices, to the determined location being an unexpected location of the user, calculating a score based on social networking information of the user, the score representing a likelihood of the user being at the determined location; responsive to the score being above a threshold, determining that the user is likely at the determined location; and based at least on the determination that the user is likely at the determined location, processing, using the one or more computing devices, the purchase request.