Personalized advertising at a point of sale unit

摘要

Methods and apparatuses are provided to deliver advertisements personalized for customers proximate a point of sale unit, e.g., a fuel dispenser. A visual information capturing unit captures visual information of an object, e.g., an image, a shape, etc., disposed in a specified range of the point of sale unit, e.g., within 6 feet of the point of sale unit. A processor determines a visually perceptible characteristic of the object based on the visual information, selects an advertisement based on the determined characteristic, and outputs the selected advertisement from an advertisement unit proximate the point of sale unit.

主权项

1. A method of delivering advertisements personalized to a customer proximate a point of sale unit, the method comprising:
automatically capturing visual information regarding an object disposed in a specified range of the point of sale unit responsive to entry of the customer in the specified range of the point of sale unit; determining a characteristic of the object based on the visual information; selecting an advertisement based on the determined characteristic; and outputting the selected advertisement from an advertisement unit proximate the point of sale unit responsive to a fuel dispense signal.