Bridge pages for mobile advertising

摘要

Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.

主权项

1. A computer-implemented method comprising:
receiving a request for a web page, the request comprising information regarding a resolution of a screen on which the requested web page is to be displayed; determining a resolution associated with the requested web page; comparing the resolution associated with the requested web page and the resolution of the screen on which the requested web page is to be displayed effective to determine if the resolution associated with the requested web page is greater than the resolution of the screen; responsive to determining that the resolution associated with the requested web page is greater than the resolution of the screen on which the requested web page is to be displayed, searching a database for a bridge page associated with the requested web page; responsive to searching the database for the bridge page and not finding the bridge page, generating the bridge page, the bridge page comprising a summary of the requested web page and generated dependent on the resolution of the screen on which the requested web page is to be displayed; and providing the bridge page for display instead of providing the requested web page.