Method for tag insertion and notification for DVR addressable advertisement

摘要

A method and computing device that provides viewer impression data for a recorded digital video stream. The method receives a digital video stream as a series of segments, and stores it as a recorded digital video stream having a transition between two consecutive segments at a transition position. The method stores a notification tag that is associated with the transition, and that includes a tag position in the recorded digital video stream, a notification mode, and tag data. During playback of the recorded digital video stream, the method generates a play mode status event, and generates a transition notification when the playback encounters the notification tag and, based on the notification mode, the transition associated with the notification tag. The method collects viewer impression data for one of the two consecutive segments from the play mode status event and the transition notification.

主权项

1. A method, comprising:
receiving a digital video stream that includes a series of segments; storing the digital video stream as a recorded digital video stream having a transition between two consecutive segments at a transition position in the recorded digital video stream; inserting, into the recorded digital video stream, a notification tag that is associated with the transition, the notification tag specifying i) a tag position in the recorded digital video stream that is relative to and offset from the transition, ii) a notification mode specifying that a transition notification is to be generated at the occurrence of the relative next transition, and iii) tag data; initiating a playback of the recorded digital video stream; for each change in a play mode during the playback, generating a play mode status event during the playback, the play mode status event indicating at least one of play, fast forward, or rewind play mode; generating a transition notification when the playback encounters:
the notification tag; andbased on the notification mode specified by the notification tag, the transition relative to the notification tag; and collecting viewer impression data for a particular segment of the two consecutive segments from the play mode status event and the transition notification.