| 摘要 |
<p>The present invention relates to a method, a system, and a computer-readable recording medium for providing an advertisement based on content usage by a user. According to an aspect of the prevent invention, a method for providing an advertisement based on content usage by a user comprises the steps of: recognizing content, data of which is received from a content data transmission unit, through automatic contact recognition; determining an advertisement, which is related to the recognized content, and an area on which the advertisement is provided; and providing the advertisement according to the determined result. The step of determining the advertisement includes a step of recommending a content which is a kind similar to the recognized content, recommending a content which is a genre similar to the recognized content, or determining an advertisement with respect to a product which is reminiscent of the recognized content or an advertisement of an advertiser which sponsors the recognized content when the recognized content is a non-advertising content. The step of determining the advertisement includes a step of determining a content which is a kind similar to the recognized content, an advertisement of an advertiser which is the same or similar to that of the recognized content, or an advertisement of a product which is the same or similar to that of the recognized content when the recognized content is an advertising content. The step of determining the advertising area includes a step of determining corresponding application and a step of determining an advertisement provision area within the application.</p> |
