Point of Interest Location Determination Based on Application Usage

摘要

Techniques of determining a point of interest (POI) location using anonymous application usage data are described. A POI location determination system can determine geographic coordinates of a POI based on anonymous application usage data received from multiple mobile devices. The system can associate an application program with a POI. The anonymous application usage data can include an identifier or a category of the application program launched by the mobile devices, and a device location of each mobile device at time of launching the application program. Based on the device locations, the system can determine that launching of the application program is concentrated in a geographic area. The system can designate a centroid of the geographic area as a location of the POI.

主权项

1. A method comprising:
receiving an application program, the application program being associated with metadata indicating that the application program is associated with a point of interest (POI) in a POI database; receiving, from each of a plurality of mobile devices, anonymous application usage data, the anonymous application usage data indicating an event of executing the application program by a respective mobile device, the event being associated with a device location, the device location being a location of the respective mobile device at time of executing the application program by the respective mobile device; determining, based on the anonymous application usage data, that device locations of the mobile devices executing the application program are concentrated within a geographic area; and designating, in the POI database, a centroid of the geographic area as a location of the point of interest, wherein the method is performed by one or more computing devices.