Exclusive delivery of content within geographic areas

摘要

Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.

主权项

1. A method comprising:
registering a plurality of application programs for use with a content delivery platform; establishing a plurality of perimeters defining a plurality of geographic areas; receiving, from at least a particular one of the registered application programs, request to obtain an interest in a designated geographic area; determining if the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs; in response to determining that the interest in the designated geographic area is to be provided to at least the particular one of the registered application programs, reserving content delivery to at least the particular one of the registered application programs to being from one or more sponsors after it is determined that an object of interest has entered the designated geographic area; receiving, from the one or more sponsors, content to be delivered to at least one of the registered application programs in response to said reserving; and providing, after it is determined that the object of interest has entered the designated geographic area, at least a portion of the content received from the one or more sponsors to at least the particular one of the registered application programs.