SYSTEM AND METHOD FOR VARIANT CONTENT MANAGEMENT

摘要

A machine implemented method and system for managing variation and customization of content or touchpoints for customer communications management. The touchpoint has a plurality of message zones able to receive messages from variants. Variants are selected from a database by a variant selector operating on a document composition server. The variants are selected based on selector data. The messages of the selected variant are placed into the message zones of the touchpoint and rendered for distribution to customer devices. When a variant at a higher level in the hierarchy is edited by the content creator, the system automatically updates dependent variants.

主权项

1. A system for composing a touchpoint, comprising:
a hierarchical database of variants having plurality of variants, the database stored on a computer readable medium and accessible by a document composition server; wherein each of the variants comprises at least one message and variation selector data; a set of selection data on the computer readable medium and accessible by the document composition server; computer executable instructions on the computer readable medium for:
querying the database of variants by a variation selector that selects a variant based on a match between the variation selector data and the selection data;retrieving the selected variant from the database of variants;rendering the touchpoint by placing the messages of the selected variant into a plurality of message zones of the touchpoint; anddistributing the touchpoint to at least one customer device.