发明名称 |
CONSUMER-CONFIGURABLE ALTERNATIVE ADVERTISING RECEPTION WITH INCENTIVES |
摘要 |
An indication from a user is detected by a first content viewing device to transfer an advertisement delivered to the first content viewing device as part of streamed audio and video (A/V) content to an alternative content viewing device. A determination is made, based upon user-specific advertising configuration information, as to whether the user is authorized to perform advertisement deferral during the streamed A/V content. The advertisement is configured as an incentivized deferred advertisement to be viewed by the user at a later time using the alternative content viewing device in response to determining that the user is authorized to perform advertisement deferral during the streamed A/V content. The configured incentivized deferred advertisement is transferred to the alternative content viewing device. |
申请公布号 |
US2015067710(A1) |
申请公布日期 |
2015.03.05 |
申请号 |
US201414314599 |
申请日期 |
2014.06.25 |
申请人 |
International Business Machines Corporation |
发明人 |
Bhogal Kulvir S.;Boss Gregory J.;Comes Sheryl L.;Hamilton, II Rick A.;Sand Anne R. |
分类号 |
H04N21/81;H04N21/258;G06Q30/02;H04N21/442 |
主分类号 |
H04N21/81 |
代理机构 |
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代理人 |
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主权项 |
1. A method, comprising:
detecting, via a first content viewing device, an indication from a user to transfer an advertisement delivered to the first content viewing device as part of streamed audio and video (A/V) content to an alternative content viewing device; determining, based upon user-specific advertising configuration information, whether the user is authorized to perform advertisement deferral during the streamed A/V content; configuring the advertisement as an incentivized deferred advertisement to be viewed by the user at a later time using the alternative content viewing device in response to determining that the user is authorized to perform advertisement deferral during the streamed A/V content; and transferring the configured incentivized deferred advertisement to the alternative content viewing device. |
地址 |
Armonk NY US |