METHODS AND SYSTEMS FOR PROVIDING THIRD-PARTY CONTENT ON A WEB PAGE

摘要

Systems and methods for automatically identifying visually sensible locations in which third-party content can be placed on a web page and configuring the web page to display third-party content at the identified locations. A processor identifies a root element of a web page within which to insert third-party content slots for providing third-party content items. The processor identifies visible content items within the root element and identifies anchorable elements within the root element around which a third-party content slot is insertable. Each of the anchorable elements corresponds to a respective identified visible content item that has bounds that extend from a first predefined region to a second predefined region of the web page. The processor determines that one or more positions relative to the identified anchorable elements are usable for inserting a third-party content slot. The processor generates a list including positions relative to the identified anchorable elements determined to be usable.

主权项

1. A method for identifying visually sensible locations in which third-party content can be placed on a web page, comprising:
a) identifying, by a data processing system, a root element of a web page within which to insert one or more third-party content slots for providing third-party content items; b) identifying, by the data processing system, one or more visible content items within the root element; c) identifying anchorable elements within the root element around which a third-party content slot is insertable, each of the anchorable elements corresponding to a respective identified visible content item that has bounds that extend from a first predefined region of the web page to a second predefined region of the web page; d) determining that one or more positions relative to the identified anchorable elements are usable for inserting a third-party content slot; and e) generating a list including positions relative to the identified anchorable elements that are determined to be usable.