SYSTEM AND METHOD FOR ACQUIRING AN UNDERSTANDING OF A BUSINESS SEGMENT

摘要

A method for acquiring an understanding a business segment is provided. The method comprises: storing in an electronic storage device a database of information in which the information is generated from at least four linked data sources including a firmographics data source, a risk data source, a transaction behavior data source, and an attitudinal data source; accessing information in the database concerning the business segment; and assembling the information concerning the business segment. The information from one or more of the linked data sources is summarized to a link, at least some of the information is integrated by data fusion, and at least some of the integrated information is imputed via the link to the business segment. The method also provides the assembled information to a user that has been granted access to the database. A system for acquiring an understanding of a business segment is also provided.

主权项

1. A system for acquiring an understanding of a business segment, said system comprising:
an electronic storage device having a database of information stored therein, said information generated from at least four linked data sources including a firmographics data source, a risk data source, a transaction behavior data source, and an attitudinal data source; an access path for allowing access to said information concerning the business segment; and a processor for assembling said information concerning the business segment, wherein the assembling includes information from one or more of the linked data sources being summarized to a link, at least some of the information is integrated by data fusion, and at least some of the integrated information is imputed via the link to the business segment, wherein the processor provides the assembled information to a user that has been granted access to the database.