CONSUMER-CONFIGURABLE ALTERNATIVE ADVERTISING RECEPTION WITH INCENTIVES

摘要

An indication from a user is detected by a first content viewing device to transfer an advertisement delivered to the first content viewing device as part of streamed audio and video (A/V) content to an alternative content viewing device. A determination is made, based upon user-specific advertising configuration information, as to whether the user is authorized to perform advertisement deferral during the streamed A/V content. The advertisement is configured as an incentivized deferred advertisement to be viewed by the user at a later time using the alternative content viewing device in response to determining that the user is authorized to perform advertisement deferral during the streamed A/V content. The configured incentivized deferred advertisement is transferred to the alternative content viewing device.