PROBABILISTIC LOCATION DETERMINATION FOR PRECISION MARKETING

摘要

Location methods for mobile devices and location systems are provided. A location method for a mobile station includes identifying a current probable location of the mobile station, defined by a position of the mobile station and an uncertainty of the position. A predetermined area is identified which at least partially overlaps the identified current probable location of the mobile station. A probability distribution of the mobile station proximate to the predetermined area from the position of the mobile station and the uncertainty of the position can then be used to estimate a probability that the mobile station is proximate to the predetermined area. An exemplary method may also involve associating an event for the mobile station based on the estimated probability.

主权项

1. A location method for a mobile station, the method comprising:
identifying a current probable location of the mobile station responsive to a communication of the mobile station through a mobile communication network, the current probable location defined by a position of the mobile station and an uncertainty of the position; identifying, by a processor, a predetermined area which at least partially overlaps the identified current probable location of the mobile station; determining a probability distribution of the mobile station proximate to the predetermined area from the position of the mobile station and the uncertainty of the position; estimating, by the processor, a probability that the mobile station is proximate to the predetermined area from the determined probability distribution; and associating an event for the mobile station based on the estimated probability.