Optimization of social media engagement

摘要

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, purchasing paid posts or links on a social media website. Systems for performing the methods are also disclosed.

主权项

1. A method, comprising:
identifying search engine optimization keywords associated with an entity; receiving social media data indicating social media correspondence from at least one social media website that reference the search engine optimization keywords; designating, using a processing system, one or more of the search engine optimization keywords as selected keywords based on the social media correspondence; requesting, using the processing system, search results from a search engine that result from a search of the selected keywords on the search engine; identifying, using the processing system, non-social media webpages that are associated with the entity and that are included in the search results; and generating, using the processing system, an electronic report that identifies prioritized social media opportunities with respect to the at least one social media website based on the identified non-social media webpages.