Dynamic insertion of personalized content in online game scenes

摘要

Apparatus, systems and methods for the dynamic insertion of personalized content in online game scenes are disclosed. In one implementation, a content engine may swap a dynamic media object received from a game server for a static media object at least partly in response to a time stamp associated with the dynamic media. The content engine may then provide the dynamic media object to a game engine.

主权项

1. A method comprising:
having a media center including a content engine to generate game data; providing the game data to a game server over a network; providing dynamic content for a plurality of users over the network, from said game server to said media center, in response to the game data specifying at least one game user attribute; replacing static content with dynamic content at at least one time specified by at least one time stamp; rendering the dynamic content using a game engine, wherein the dynamic content is personalized in response to the at least one game user attribute, and wherein the dynamic content includes personalized advertising content.