| 摘要 |
<p>The present invention relates to an apparatus for providing a customized advertisement service using a portable terminal and a method therefor. A method for providing a customized advertisement service using a portable terminal according to the present invention includes the steps of: allowing the portable terminal to receive banner information including a plurality of advertisements provided in a streaming form from an advertisement server and to display the banner information in the form of an advertisement banner; displaying a pop-up advertisement for the discount of exposed time, which is related to a selected advertisement when one of the plural advertisements is selected from the advertisement banner, on a screen; and automatically stopping the pop-up advertisement when the discount of the exposed time is complicated.</p> |
