Automated Advertisement of Products on Online Sites

摘要

A promotion engine retrieves information associated with a merchant's inventory for online sites. The promotion engine uses the retrieved information to identify products to promote on an online site. An advertisement campaign is generated for the merchant by the promotion engine to promote the products and the promotion engine also purchases advertising placements associated with the online site. Advertisement content of the advertisement campaign is sent to the online site by the promotion engine and the advertisement campaign is maintained by the promotion engine for the merchant.

主权项

1. A method comprising:
retrieving information about an inventory of a merchant, the inventory including one or more products associated with the merchant, and the information including attributes of one or more products in the merchant's inventory; identifying one or more products to promote from the merchant's inventory based at least in part on the retrieved information; generating an advertisement campaign for the identified one or more products, the advertisement campaign including advertisement content for at least one of the identified one or more products; purchasing one or more advertising placements associated with an online site for the identified one or more products; and sending the advertisement content of the advertisement campaign to the online site to be presented in at least one of the one or more purchased advertisement placements.