| 摘要 |
The present invention relates to a method for providing an advertisement using a mobile coupon, and a system and an apparatus therefor, and more specifically, to a method for providing an advertisement and a mobile coupon together using the mobile coupon as an advertising medium, and a system and an apparatus therefor. According to the method of the present invention, the method enables a process of inserting an advertisement in a mobile coupon to be effectively processed in an industry where an advertising service is offered, in which a mobile coupon is utilized to contain an individual advertisement, and allows an advertisement inserted in a mobile coupon to be modified in real time according to a demand by an advertiser who requested for the advertisement or to be replaced with a new advertisement of another advertiser. In addition, the method can be adopted for a digital content service such as a mobile pass, a mobile lottery, and the like which are similar to the mobile coupon if the configuration of a mobile advertising system is utilized. An advertisement providing apparatus of the present invention comprises: a communication unit which receives/transmits data to provide coupon including advertisement data and coupon data content by communicating with at least one terminal; an SDK inserting unit which inserts an SDK module into the coupon data; a coupon merging unit which registers the coupon data and generates the coupon content including the SDK module; and a coupon management unit which provides the coupon content generated by the coupon merging unit to at least one terminal, receives at least one piece of advertisement data to be inserted into the coupon content from an advertisement providing apparatus, and provides the one piece of advertisement data to the terminal. |
