TARGETING ADS TO SUBSCRIBERS BASED ON PRIVACY PROTECTED SUBSCRIBER PROFILES

摘要

Monitoring subscriber viewing interactions, such as television viewing interactions, and generating viewing characteristics therefrom. Generating at least one type of subscriber profile from at least some subset of subscriber characteristics including viewing, purchasing, transactions, statistical, deterministic, and demographic. The subscriber characteristics may be generated, gathered from at least one source, or a combination thereof. Forming groups of subscribers by correlating at least one type of subscriber profile. The subscriber groups may correlate to elements of a content delivery system (such as head-ends, nodes, branches, or set top boxes (STBs) within a cable TV system). Correlating ad profiles to subscriber/subscriber group profiles and selecting targeted advertisements for the subscribers/subscriber groups based on the correlation. Inserting the targeted ads in place of default ads in program streams somewhere within the content delivery system (head-end, node, or STB). Presenting the targeted ads to the subscriber/subscriber group via a television.

主权项

1. A method for selecting an advertisement for a subscriber, the method comprising:
creating an ad profile at a head-end, for an advertisement based on ad questionnaire responses that include one or more of a target age, target number of children, target income, target occupation type, target household size, target marital status and target ethnic background; creating a subscriber profile at the head-end, for a subscriber based on subscriber questionnaire responses that include one or more of subscriber household size, age of each member of a subscriber's household, subscriber household income, subscriber ethnic background, subscriber education level, subscriber living arrangement, subscriber transportation, at least one subscriber interest, and at least one device owned by subscriber, wherein the subscriber profile is associated with a particular subscriber by a unique subscriber identifier; aggregating subscriber interaction data at the head-end that includes data relating to one or more of volume preference, program preference, network preference, genre preference, dwell time and channel change frequency, to derive subscriber interaction statistics; correlating at the head-end, the derived subscriber interaction statistics, the subscriber profile and the ad profile to select an advertisement; and presenting the selected advertisement to the subscriber based on the derived subscriber interaction statistics.