Adaptive providing information decision system and method thereof

摘要

The purpose of the present invention is to provide a technical concept capable of providing users with different information when the users access a predetermined website (webpage) using web clients, respectively. A system for adaptively determining providing information and a method thereof are disclosed. According to one embodiment of the present invention, a system for adaptively determining providing information includes a communication module, an interest information extracting module, and a control module. The communication module receives information on access pages or information on target pages selected from among the access pages from a service client that acquires the information on the access pages which are accessed by a web client installed on a user terminal. The interest information extracting module extracts the user′s interest information from each target page and stores the extracted interest information in an interest information DB, based on the information on the access pages or the information on the target pages which are received by the communication module. The control module determines target information of at least one among objects to be displayed on the web client when the web client accesses one among pages provided by a predetermined first server. The control module adaptively determines the target information based on other domain interest information, which is extracted from pages provided by at least one second sever among access pages accessed by the web client, among the user′s interest information stored in the interest information DB, wherein the second server provides domains different from domains provided by the first server.