System and method for providing targeted content to a user based on user characteristics

摘要

A system and method for providing a personalized advertisement for a good or service for display to a user is described. The system includes a communications device operated by the user; a virtual person database comprising information about the user; and a search engine useful for finding advertisements of interest to the user and generating personalized advertisements for display on the communications device.

主权项

1. A targeting system comprising:
a virtual database comprising at least one processor, the virtual database accessible to at least one communications device over at least one network, wherein the virtual database further comprises:
at least two actual user characteristics accepted over the at least one network, wherein the at least two actual user characteristics comprise at least one user profile accepted from a user over the at least one network by the virtual database, wherein at least two of at least one of the at least two actual user characteristics are batched prior to acceptance over the at least one network by the virtual database, and wherein the at least two actual user characteristics are accepted from the user,a heuristic modeler that generates at least one heuristic user characteristic in accordance with the at least two actual user characteristics, wherein the at least one heuristic user characteristic corresponds to a heuristically determined response to a question, andat least one inquiry generator, wherein at least one of the at least two actual user characteristics is generated from a response provided by the user, wherein the response is stored within the virtual database, and wherein the response is temporarily stored to form, in conjunction with the at least one heuristic user characteristic, an overall model of the user within the virtual database; a searcher that provides advertising content to the at least one communications device over the at least one network, in accordance with at least the at least one heuristic user characteristic; and at least one monitor, wherein the at least one monitor monitors the at least one communications device, wherein at least one of the at least two actual user characteristics of the virtual database is varied in accordance with at least one output of the at least one monitor and wherein the at least one monitor provides at least one actual characteristic comprising at least one selected from the group consisting of time of activity information and position of the activity information, current time information, current position information, and behavioral pattern information.