Communications system and method for serving electronic content

摘要

A method and system for serving electronic content for placement in a user interface provided by an online service provider system is described. The system stores user data in a user database based on user interaction with the user interface and stores filters associated with the electronic content. The user data is compared to the filters associated with the electronic content and it is determined if the user data matches conditions of the filters. If a match is determined the electronic content is provided for presentation by the user interface.

主权项

1. A method of serving configurable electronic advertising content targeting a user of an online service provider system for presentation in a user interface provided in association with the online service provider system, the system including one or more user databases and one or more processing devices, the method comprising:
storing user data in at least one of the one more user databases based on a particular user's interaction with the user interface, the user data including data associated with a user calendar and a future event stored in association with the user calendar of the particular user; accessing, by at least one of the one more processing devices, the configurable electronic advertising content including electronic advertisements stored in at least one advertising database, each electronic advertisement having at least four associated configurable filters each configured with a condition by at least one of an online service provider, system partner, or advertiser to target the electronic advertisement to a user, the four configurable filters including a first filter configured to target demographic or other data identifying who a user associated with an event is, a second filter configured to target data associated with the user calendar and the future event indicative of what the user associated with the event is going to do at the event, a third filter configured to target where a location of the event associated with the user is, and a fourth filter configured to target when the event associated with the user is going to occur; comparing, by at least one of the one more processing devices, data of the future event associated with the particular user to each of the four configurable filters of one or more the electronic advertisements; determining, by at least one of the one more processing devices, that a condition of each of the four configurable filters of at least one electronic advertisement matches data of the future event associated with the particular user; and serving the at least one electronic advertisement determined to match data of the future event associated with the particular user as advertising content for presentation by the user interface.