Content-embedding code generation in digital media benefit attachment mechanism

摘要

Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.

主权项

1. A method comprising:
receiving, by a computing device, a request for a content object from a remote host; determining, by the computing device, a user identifier associated with the request; adding, by the computing device, the user identifier to a distribution associated with the content object, wherein the distribution comprises one or more content embedding entities who use the content object and receive a benefit resulting from the use of the content object; generating, by the computing device, content-embedding code comprising machine-readable instructions operative to:
access the content object; andpresent a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, operates to cause a processor to access the network addressable advertiser resource; and; transmitting, by the computing device, a response to the remote host, wherein the response includes the content object, and a content-embedding code type selected from a group of content-embedding code types consisting of the content-embedding code and a link to the content embedding code.