| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement system for increasing the advertising effects of transportation advertisements installed in public places or the like.SOLUTION: The advertisement system includes: a user identification information acquisition section for acquiring user identification information from a portable terminal which a user uses; a content processing section for executing processing related to content displayed at the portable terminal; a user information storage section for storing the user identification information and temporary points and formal points in association; a temporary point processing section for, by using information as an access destination acquired from an advertisement carrying medium or a reading device arranged in the vicinity thereof by a portable terminal, applying the temporary points on the basis of access from the portable terminal, and for storing the temporal points in association with the user identification information in the user information storage section; and a point change processing section for changing the temporal points stored in the user information storage section into the formal points on the basis of the reception of information indicating that predetermined processing to the content displayed by the portable terminal has been executed by the content processing section. |
