System Architecture and Methods for Facilitating Client-Side Real-Time Auctions of Advertising Inventory

摘要

System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. The method according to some embodiments of the present invention comprise: (i) an end-user visiting a web page wherein multiple advertisements are displayed, (ii) for each ad unit on the page, multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, (iii) the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user and (iv) data is aggregated for each bid and price limits are set based on the aggregations.

主权项

1. A method implemented by one or more processors executing instructions stored in a memory for advertisement placement on a web page, the method comprising:
rendering a web page, by at least one of the one or more processors, including one or more advertisement units for real-time bidding; receiving, by at least one of the one or more processors, multiple bids from multiple real-time bidders for each of the one or more advertisement units; determining, by at least one of the one or more processors, a winning bid and bidder information associated with the winning bid for each of the advertisement units; and sending the winning bid and the bidder information, by at least one of the one or more processors, for each of the advertisement units to an advertisement serving system for processing by an associated ad exchange platform; receiving, by at least one of the one or more processors, the winning advertisement associated with each winning bid from the advertisement serving system; and rendering the winning advertisement on the web page, by at least one of the one or more processors, for display a bidder associated with the winning bid.