| 摘要 |
The present invention relates to an advertisement system using a visual light communication capable of focusing the attention of a user actively by substituting the existing passive advertisement provision through the visual light communication between a user terminal and an advertisement terminal, and to a terminal applied to the same. According to an embodiment of the present invention, the advertisement system is able to: remarkably improve the attention degree of an advertisement and the efficiency of the advertisement by enabling an advertisement terminal to induce a user to recognize the advertisement of the advertisement terminal and view the advertisement by actively activating an application installed in a user terminal through a non-audible frequency; and raise the interest of a user about content and draw the attention of the user by providing various kinds of information corresponding to the content, which is being provided through the advertisement terminal, to the user terminal through a visual light communication. |
