| 摘要 |
<p>#CMT# #/CMT# The method involves verifying whether viewed multimedia content is analyzed for recognizing characteristics graphical representation, where the characteristics graphical representation is displayed on a screen of a terminal. The displayed characteristics graphical representation in the viewed multimedia content is recognized. The characteristics graphical representation is identified by a word. The word is analyzed in a semantic manner so as to determine interest criteria of a user of the terminal. #CMT# : #/CMT# Independent claims are also included for the following: (1) a method for delivering data content to a user of a terminal (2) a device for delivering data content to a user of a terminal, comprising a processing unit. #CMT#USE : #/CMT# Method for determining interest criteria of a user of a terminal from multimedia content viewed by the user to deliver content i.e. promotional spontaneous content, of personalized data that is in the form of video, audio such as radio-phonic or music, multimedia or computer data file and concern activities, habits or preferences concerning consumption domain, products e.g. sport shoes, shorts, tennis balls or rackets, product categories e.g. sports garments, tennis equipments or MPEG audio layer-3 (MP3)players, or signs e.g. sports signs or high technology signs, to the user (claimed). Uses include but are not limited to determine interest criteria of a user of fixed or mobile telephone, personal digital assistant, encrypted video or TV program decoder, TV program receiving equipment i.e. set-top box, musical or video program receiving equipment, fixed or portable computer, embarked equipment in a vehicle e.g. car, lorry, bus or train. #CMT#ADVANTAGE : #/CMT# The method determines the interest criteria of the terminal user from the multimedia content viewed by the user to deliver the data content to the user, thus improving the pertinence of the personalized content displayed to the user, while improving the knowledge of the user and improving the known services of the spontaneous content. #CMT#DESCRIPTION OF DRAWINGS : #/CMT# The drawing shows a flowchart illustrating a method for determining interest criteria of a user of a terminal from multimedia content viewed by the user.</p> |
