QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENTS IN ONLINE SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide systems and methods for displaying revenue-generating information such as advertisements and non-revenue-generating information such as contents together online.SOLUTION: A server system of an online information system displays advertising items and content items retrieved from storage devices on a user device 124. The advertising items and the content items are ordered in the stream by computed ranking scores. A quality scoring system determines an affinity score between a user and a present content item on the basis of features of the present content item matching user profile parameters and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score on the basis of the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream.