| 摘要 |
A campaign management system, including tracking interfaces for enabling third parties to provide consumer media-related tracking data, a tracking database, coupled with the tracking interfaces, for storing and managing data received via the tracking interfaces, a campaign generator for generating campaigns, including content interfaces to content management systems, a generation tool for identifying content for use in a campaign via the content interfaces, and for defining a campaign in terms of the identified content, and a rule tool for defining rules for campaigns in terms of tracking data, a campaign database, coupled with the campaign generator, for storing campaigns that have been generated, a rules database, coupled with the campaign generator, for storing and managing rules governing distribution of campaigns, and a campaign distributor, coupled with the campaign database, the rules database and the tracking database, for distributing campaigns in the campaign database to client media devices in accordance with rules in the rules database and tracking data in the tracking database. |
| 主权项 |
1. A campaign management system, comprising:
tracking interfaces for receiving consumer media-related tracking data; a tracking database, coupled with said tracking interfaces, for storing and managing data received via said tracking interfaces; a campaign generator for generating campaigns, comprising:
content interfaces to content management systems;a generation tool for identifying content for use in a campaign via said content interfaces, and for defining a campaign in terms of the identified content; anda rule tool for defining rules for campaigns in terms of tracking data; a campaign database, coupled with said campaign generator, for storing campaigns that have been generated; a rules database, coupled with said campaign generator, for storing and managing rules governing distribution of campaigns; and a campaign distributor, coupled with said campaign database, said rules database and said tracking database, for distributing campaigns in said campaign database to client media devices in accordance with rules in said rules database and tracking data in said tracking database. |
