| 摘要 |
<p>The present invention relates to an organic light emitting diode display device and a method for driving the same. The organic light emitting diode display device according to an embodiment of the present invention includes a display panel which includes data lines, gate lines, and pixels arranged with a matrix shape in the intersection region of the gate lines and the gate lines, and is virtually separated into blocks; an image processing part which receives digital image data to be supplied to the pixels and modulates the digital image data; a data driving part which changes the modulated digital image data into analog data voltages and supplies them to the data lines; and a gate driving part which successively outputs gate pulses to the gate lines. The image processing part calculates each average image level of the blocks, image complexity of each block, and a brightness reduction gain value according to the position of the pixel, and modulates the digital image data by using the brightness reduction gain value.</p> |
