| 摘要 |
<p>A computer-implemented method for systemizing a brand voice is disclosed. The computer implemented method includes the steps of defining a framework having one or more of writing styles, identifying one or more brand voice characteristics associated with each of the one or more writing styles, assigning an optimum quantitative value to each brand voice characteristic for each writing style based on one or more communication factors, and outputting the optimum quantitative value of each brand voice characteristic for a selected one or more writing styles. The method also includes the steps of receiving written material in a brand voice software application, analyzing the written material to determine a quantitative value for brand voice characteristics in the written material, comparing the determined quantitative value to a target quantitative value of the brand voice characteristics, altering the written material based on the comparison, and outputting the altered written material.</p> |
