| 摘要 |
PROBLEM TO BE SOLVED: To search for a best combination regarding an advertising subject and a medium to be publication destination for that advertisement on the basis of questionnaire results.SOLUTION: A server 1 for publication destination selection reads out response data for a questionnaire answered by a plurality of monitors from a storage device and specifies an advertisement subject reaction monitor responding with an affirmative reaction to the advertisement subject from the data and a candidate medium contact monitor responding that a contact exists for a candidate medium of the publication destination. In addition, the server 1 totals the number of advertisement subject reaction monitors and the candidate medium contact monitors by response categories for the questions regarding monitor attributes in the questionnaire and generates respective data for advertisement subject profiles and candidate medium profiles indicating monitor ratio by categories. Then the server 1 evaluates degree of matching between both profiles on the basis of difference calculated respectively about monitor ratio by categories between the advertisement subject profile and the candidate medium profiles and generates data for output for the evaluation result. |
